More than a logo - the meaning of the 'S'

The Meaning of 'S': More Than Just a Logo

If you’ve seen our logo with the prominent ‘S’, you might wonder what it stands for. To me, it symbolises many things: Swish, Sion, and Shooting, to name a few. But most importantly, the ‘S’ represents Standards and the Seal of Approval.

For the past 20 years, I’ve dedicated myself to ensuring that every session I run—whether it's a camp, club session, 1:1 training, or basketball tour—meets the highest professional standards. My experience as both a top-level player in the UK and an educator has uniquely equipped me to understand and cater to diverse needs, communicate effectively, and develop skills that truly aid learning.

When you see the ‘S’, you’re seeing a commitment to excellence. It’s my promise to provide top-quality service and to uphold the high standards that have become synonymous with our name. Whether you’re participating in one of our programs or just exploring what we offer, you can trust that the ‘S’ stands for my unwavering dedication to delivering the best possible experience.